Rambles & Ripples

10 Brilliant Interactive Billboards [VIDEOS]

Advertising billboards are just part of the background of modern, urban living. The challenge for marketers is to get us to notice something we are used to passing by without a second glance. One way to achieve this is by making a billboard interactive, giving consumers a good reason to stop …

(Source: tumblr.com)

Why Do People Follow Brands?

Interesting infographic that looks at why people follow brands on social media sites, how many brands they follow, and how it influences their purchasing decisions.

Eduardo Merille: My SXSW 2011 notes

emerille:

Brand Journalism: Rise of Non-Fiction Advertising (listen on sxsw site)

Description: A panel discussion on brands thinking like publishers vs marketers and humanizing their voice and conversations online. This is the editorial approach to marketing. The Cluetrain Manifesto (a book on the power…